| Los Angeles, U.S., April 14, 2000 - MDF,
a global medical instrument manufacturing company, today unveiled
a suite of customizable medical instruments that makes pharmaceutical
and medical equipment companies more competitive and effective in
marketing drugs and equipment to healthcare professionals. The MDF
suite of medical instruments as marketing vehicles increases branding
longevity and impression frequency while reducing long-term marketing
costs. |
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| According to marketing representatives
interviewed from 3 major U.S. Pharmaceutical companies and physicians
in the Los Angeles area, promotional giveaways are crucial ingredients
to a successful presentation. However, when pharmaceutical reps and
physicians were asked about traditional giveaways, they stated: "Often
do not complement the product marketed," "irrelevant to being part
of an integrated promotion campaign," and "have little significant
medical value." |
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MDF's newly unveiled suite of medical
instruments as medical-centric brand reminders increases marketers'
return-on-investment due to its longevity and, more importantly, effective
in capturing healthcare communities' attention. Traditional promotional
items, such as pens, notepads, magnets, anatomical charts and equivalents,
are limited in lifespan and medical function. When traditional items
are used, reps are required to repeatedly replenish customers' with
brand reminders. Over the course of the product life cycle, substantial
budget is necessary to sustain the activity while deficient of value-added
to healthcare professionals. |
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